- How To Make The Right Color Choices For Your Ux Profile
- How To Make The Right Color Choices For Your Uxbridge
Do you pick the colours randomly for your design project?
Or you finalize the colour scheme just because it looks great on a design?
But colours are as important as your design itself. They affect moods and help make a brand more recognizable as well.
And here are some stats why successful designers burn their midnight oil to choose the right one…
• 66% of customers only buy a product when it comes in their preferred hues.
• Over 90% people admit that visual dimension is a top factor behind their buying decision.
• 90% of product assessment is based on its color alone.
• Colours have been found to improve readership by 40 percent.
Color can help turn clicks into sales and keep people engaged with your website, product or email. Here are a few ways to make the right color choices on your site. Color and Emotion. Think about how you want users to feel when they interact with your website. Make color selections that enforce these emotions. 6.) Make your chart monochromatic. Because color blindness doesn’t impact the ability to distinguish between different shades, consider making your charts monochromatic. Using a restricted color palette will naturally mean there are fewer opportunities to use problematic colors or combinations. In others, red has a youthful and more positive connotation. Make sure you are sending the desired message with the Primary brand color you have picked for your app. You can make sure the content of your app is easily readable by making sure the color contrast ratio is within a proper range. Set Up Canvas and Text. Enter a background color, and determine the styling of your text. Accessible text colors are generated with WCAG Guidelines recommend contrast ratio of 4.5 for small text or 3 for large text which is 24px or 18px bold.
How Choosing The Color Scheme Can Benefit A Brand
Whether you are designing for a client or for your brand, choosing the right color scheme is important for creating an engaging end product. And here are some benefits of doing that…
• Your brand or website can get recognition as a visual dimension (what we have told you in the stats) makes people remember the brand.
• Make them feel right about your brand (emotional impact of the colors).
• Prompts them to take action.
This is how colors play a key role in the visual identity of any brands. Whether it’s a logo, website or a campaign, make sure to choose the right color combination that goes well with your target audience.
Read Also:6 Reasons To Create an App Prototype Before Development
Tips to Choose the Right Color Combination for UX Design
For that, you need to understand the color psychology and color harmony stated below.
1. Understanding the Psychology Associated with the Colors:
The study of the emotional impact of the colors is known as color psychology. Being a designer, it is important to understand the emotional impact of each color.
For example, Blue stands for trust and intelligence; red is for energy and passion; black is for evil and power; green is for soothing and rest; gold is for luxury and prestige; yellow is for warmth; pink is for love, and orange is for happiness.
Let’s have another example how to corporate the emotional impact of these colors into branding:
a) Green denotes relaxation and calmness which is why it is used in the brands close to nature—like Animal Planet and Tropicana.
b) Red may be used to stand out from the crowd. The iconic example is Coca Cola.
c) Orange can be used for the brands with energetic vibes such as Fanta and JBL. Red logo goes well with the “spicy” taste of Dr. Pepper.
d) Blue is the color of security and trust and has been used by Facebook.
e) Pink is a feminine color which is why it is mostly used in the breast cancer awareness campaigns along with woman-centric brands like Barbie and Victoria’s Secret.
f) Gray is a tech color—look at the logo of Apple and Mercedes.
Different colors can attract specific types of customers, and can even influence their behaviors. For example, red, black and orange are used to attract impulse shoppers to businesses like fast food, sales, and malls. Navy blue and teal are heavily used to attract shoppers on a budget for banks or large retail stores.
2. Understanding the Color Harmony:
Color harmony occurs when all colors present a pleasing contrast or color combination. Simply put, you need to understand what looks best with what. For example, what background will look great with an image in red color? It will help you understand the right color palette for your designs.
To achieve a great contrast and color combination, a color wheel contains the harmonic set of the hues as given below…
(A Quick Refresher: The color wheel or color circle is a tool for combining colors. The first one is said to be designed by Sir Isaac Newton in 1660s. The color wheel places several hues around a circle to show a relationship between the different colors. The most common variation of the color wheel is RYB.)
a) Complementary Color Scheme:
They are placed opposite to each other on the color wheel. Examples are red and green. Their combination produces a great contrast and makes the things look stand out.
b) Analogous Color Scheme:
They are next to each other on the color wheel and create a calm and comfortable design. To make the most of this scheme, create enough contrast by choosing one color to dominate and a second one to support. The third color can be used as an accent.
c) Triadic Colors:
Triadic colors form a triangle across the wheel, for example, purple, orange and green.
d) Split-Complementary:
It is an extension of the complementary color scheme. Two more colors adjacent are used as a complement to the base colors.
e) Rectangle Or Tetradic Color Scheme:
This color scheme uses four hues from the wheel which form complementary pairs. One color should be dominant among all.
f) Square Color Scheme:
Although it looks similar to the tetradic scheme, all four colors are spaced evenly across the circle. Like the rectangle color scheme, one color should be dominant.
AND YOU NEED TO IMPLY THE THINGS RIGHT…
You must have understood color theory. You must have understood the psychological impact of each color. What’s next?
As we have told you earlier, you just need to executethem well. From the call to actions, images to the banner, each element of yourwebsite or mobile app should have the right color according to the targetaudience and brand type as well. Before finalizing the things, make sure totest them till you are ensured that you have given your best shot. Apart fromthat, reviews of the clients and stakeholders are important. And this shouldn’tbe cumbersome with prototypetools like Savah App.
Colors, as one of the most important visual elements of web/app designs, can highlight web/app content and function easily, grab users’ attention quickly and influence the emotions of users.
In other words, the colors and color schemes you choose for your web/app projects have a major impact on the entire design.
To simplify your design process, Mockplus has gathered 22 of the best free color tools for you to create amazing web/app designs:
Tables of Contents
- Best Online ColorTools
- Best Color Pickers
- Best Color Palette Generators
- Material Design Color Tools
- Best Google Color Tools
- More Useful ColorsTools You Cannot Miss
- Best Design Tools to Test Your Color Schemes & Improve Web/App Designs
Best Online Color Tools
An online color tool allows designers to choose their desired colors/color schemes without installing any software. It can be accessed at anytime or anywhere. In this aspect, it is very convenient for web/app designers.
Here are a few widely-used online web-based/Cloud-based color tools for you:
1. Coolors - a good online color scheme generator with a low learning curve
Coolors is a web-based color scheme generator which allows designers to create, save, share and export a color palette for their UI/UX designs. It has a very low learning curve for new users, especially for some UX/UI design beginners, as it has a simple user interface and considerate user guide.
If you use Adobe suits usually for design, this color tool is a good option since it supports Adobe programs. You can install it as an Add-on to the Adobe suite. It also has an iOS app.
2. Flat UI Colors – a quick online color palette tool
If you are in a hurry, Flat UI color, a quick color palette tool, is perfect for you. It offers you more than 13 color palettes that are collected based on different countries’ preferences. You can simply copy and paste the desired color palettes to use them into your design projects quickly.
3. Colordot– a simple free online color picker
Colordot is a very simple free online color picker which is developed by Hailpixel, allows designers to pick colors and create desired color palettes by scrolling and clicking.
Moreover, its iOS app, which allows designers to create and share colors/color palettes by wiping, is also worth trying.
4. Colourco - an easy-to-use free online color tool
Colourco is an easy-to-use free online color tool that allows UI/UX designers to pick colors, create and download desired palettes with ease. In comparison with Colordot, it offers designers more useful tools to customize and export their designed color schemes.
5. Color Supply - an interesting online color palette generator
Unlike the web-based color tools described above, which requires users to choose colors one by one for creating the desired color scheme, this simple online color palette generator shows users different color wheels to easily choose two, three or even four colors at once.
Then, a series of color scheme examples that consist of these selected colors will be listed on the right side. Designers can save the ones they like to their favorites for later use.
This is simple and interesting.
Best Color Pickers
Then, here are a few useful color picker tools:
6. AdobeColor CC - an advanced free color picker
Adobe Color CC, previously called “Adobe Kuler”, is an advanced free color picker tool which allows users to build color schemes (up to 5 colors) with a color wheel and upload images to extract color schemes automatically.
If you are an Adobe user who wants to create a color scheme from an existing image, this free color picker is ideal.
7. HTML Color Picker- a free HTML color picker tool for design newbies
It is a very simple HTML color picker tool for website design beginners from an HTML/CSS tutorial website (https://www.w3schools.com/).
If you are learning about HTML/CSS web design, this is a good tool for you to practice your design skills.
8. HTML Color Codes – a convenient color picking and reusing website
With HTML Color codes, you can easily pick desired colors, find the related color palettes, download and export colors in different formats (including Hex, RGB, HTML, CSS, SCSS, etc) with a few clicks. You can add up to 6 colors in a color palette.
It is a very convenient color tool for designers to access color codes and reuse color schemes.
9. Image Color Picker - a free quick image color picker
Image Color Picker is a quick image color picking tool that allows designers to easily upload images to pick desired colors and get the corresponding HTML codes and HEX/RGB/HSV values, etc.
For a quick use, you can also enter the URL of an image/website online to get your desired colors and the HTML codes within seconds.
10. Web Fx Color Picker - a free quick color picker and color scheme generator
Web Fx ColorPicker is a quick color picker and color scheme generator which allows users to pick up to 12 colors, generate the desired color scheme and share it through a link.
Best Color Palette Generators
A color palette/scheme generator is also a good solution for web/app designers to choose a beautiful and suitable color palette for their UI/UX designs.
Then, let’s learn a few useful color palette generators:
11. Hue Snap – a customizable color palette generating and sharing tool
Hue Snap is an easy-to-grasp color palette generating and sharing tool that allows users to create color palettes from images or using its built-in color pickers and share colors through social media with others. It is customizable.
If you do not have any idea about how to choose a perfect color scheme for your UI designs, you can open its “Explore” section to get inspirations from others’ color palette examples.
Its mobile app is also easy for designers to access their favorite color palettes.
12. Canva Color Palette Generator - an easy image color palette generator
With Canva Color Palette Generator, you can easily upload images with simple drag-and-drop,pick colors presented in them, and create the best color palette for your web/app designs.
It is super easy to use.
13. Colormind - an advanced website colorpalette generator
Like other color tools, Colormind allows designers to create color palettes by picking colors one by one. It supports generating color palettes with 5 colors.
However, as a website color palette generator, Colormind enables users to directly view the demo landing page with the generated color palettes applied to simplify the color design process. The related web buttons, navigation bar, tabs and other UI components will also be shown with the generated color palette applied. It is a good try for designers to check the final design effects directly, for choosing the most suitable website color palettes.
14. Color Hunt – a free color palette toolto get color combination inspiration
Color Hunt is a free and open color palette picking platform which allows designers and artists to choose their desired color palettes from a vast library. There are also multiple filters (including the “New”, “Trendy”, “Popular”, and “Random”) and a powerful search bar for designers to select a suitable color scheme or find color design inspiration with ease.
Best Material Design Color Tools
These days, material design has become one of the hottest web/app design trends. The material design color tools also make it easier for designers and developers to create their web/app designs.
Here is a list of material design color tools for you:
15. Material Design Palette - a simple website color tool to generate material design palettes
With this Material Design Palette tool, designers can easily choose two colors to generate a desired material design palette, download and export the color schemes in different formats, including the CSS, SASS, SVG, XML and even PNG formats, etc.
This website also allows users to choose and download desired material design icons and colors as they wish.
16. Material IO - an advanced color tool to create, share and apply color palettes to UI
Material IO cannot only be used to help designers create a color palette and also apply the created color palette to actual user interface as well as testing its accessibility. Users can choose their desired colors by clicking on them.
It offers designers a series of well-designed app interfaces to test the feasibility of a color palette.
Related article: The Best List of Material Design Color Palettes, Tools, and Resources
Best Google Color Tools
Here are a few Google color tools for you:
17. Site Palette- a Google chrome extension to extract colors from any website
If you are a Google user, this Google chrome extension tool is a must-have tool for you to extract colors from any website for generating your desired color palettes.
18. Colorzilla - a color extension for Google and Firefox website browsers
Colorzilla is a powerful color extension for both of Google and Firefox website browsers. It offers many advanced color tools for designers, such as the color picker, gradient generator and so on.
With this extension installed, you can easily pick a color from any part of a website which you have opened, edit the color and paste it into your desired program.
It is very powerful.
More Useful Colors Tools You Cannot Miss
19. Gradients - a free gradient color tool
If you are looking for gradient color examples, this free gradient color tool can help you a lot.
Related article: Gradient Color in App Design: Trends, Examples & Resources
20. Color Kuler - a simple color tool to extract color palette from Instagram
Instagram, is a very important place for designers to get color design inspiration, as it is one of the most widely -used social media platforms for designers and freelancers to share the newest designs and gather design inspiration.
Color Kuler can help you directly extract color palettes from Instagram for later use.
21. Design Inspiration - a tool to search for color design inspiration with ease
How To Make The Right Color Choices For Your Ux Profile
Do you have no idea about how to create an eye-catching and practical color scheme for your designs? This website tool can help you out. By entering a set of colors in the Search bar, you can find numerous designs, including app/website UI designs, which incorporate your searched colors.
So, as its name suggests, it is a perfect place for you to get design inspiration.
22. Khroma - an AI color tool for designers
Khroma is an effective AI color tool for designers to create their desired color combination for web/app projects. Users can easily create a color scheme with up to 50 colors.
Overall, those are all the best free color tools for designers and artists.
Best Design Tools to Test Your Color Schemes & Improve Web/App Designs
After choosing a perfect color palette for your website/app design, the next step for UI/UX designers is to prototype their designs to see whether these colors suit their design projects.
Mockplus, an easier, faster and smarter web/app prototyping tool, is an ideal tool for designers to prototype their design projects in minutes and test whether their selected color scheme works well or not.
With a powerful icon/component/component style/sample/project library and advanced team collaboration features, designers can also timely iterate their color designs and projects timely there.
Moreover, to simplify the entire design process, a design collaboration and handoff tool, Mockplus iDoc from the same Mockplus Team, has been developed for designers to work together online and handoff designs to developers seamlessly.
Its newly introduced features: “Flexible workflow”, “auto & manual specs” and “Axure/Mockplus integration” are also absolutely worth trying.
Wrap Up
Colors are regarded as one of the most effective elements that help capture users’ attention and impress users easily and quickly. Choosing a striking and practical color scheme is one of the most important parts of web/app design.
We hope these introduced 22 best color tools for web/app designers can help speed up your design process for creating a compelling website/app successfully.
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